Health products industry- trough will not be easily reproduced.docVIP

 PAGE \* MERGEFORMAT 6 Health products industry: ‘trough’ will not be easily reproduced Chinese health products sum up two decades of market evolution, the ‘peak’’trough’ argument popular industry recognized that China has appeared twice so far peaks, two trough, future development will continue to show the trend of fluctuating . The author believes that, at least for a longer period of time in the future, the Chinese health care products market will continue higher, will not form a so-called ‘trough’. China’s health care products market of the two ‘peaks’ and ‘troughs’ are: From 1993 to early 1995, China’s health care products industry has entered a rapid development period of the first emergence of Hearts K, 3, Dragon, brain gold and other famous companies and brands, due to high profits and relatively low policy, technical barriers, the national health care products from dozens of manufacturers surged to more than 3,000, as many as 28 thousand kinds of products, annual output value is also from the 1.6 billion more than 30 billion increase in just two or three years, manufacturing enterprises to increase 30-fold, with annual sales increase of 10 times, the Chinese health care market ushered in the first ‘wave’. However, in the second half of 1995 the national pass rate of detection of 212 kinds of oral liquid is only 30% started in 1996 a giant bankruptcy, dragon fails, the sun god frustrated, to the fall of 1998, 3, China’s health care products market has entered a ‘trough’ period, the number of enterprises and sales of a large area has shrunk, leaving only about 1,000 manufacturers and a total of more than 100 billion in annual output value. Beginning in 1998, along with Melatonin, his wife, meditation and other products continued to rise, coupled with a series of rules and regulations promulgated by the state, health care products industry in 2000, Shi You have entered a new round of ‘peak’, when the manufacturer to restore to 3000 more than 2000 sales