Hearts and minds strategy to promote functional beverages sword pharmacy channels.docVIP

 PAGE \* MERGEFORMAT 8 Hearts and minds strategy to promote functional beverages sword pharmacy channels When it comes to pharmacy sales of drinks when the topic will no doubt be thought of fierce market competition has led to particular brands of channels in the bulk to survive difficult to suppress, in order to survive caught, choose a moment neglected the special pharmacies through channels, of course, this is An important aspect, but the pharmacy channel for deep plowing SLR can choose the product, but also to some extent made good advantage because more intensive pharmacy channels, distribution network more audience is also very comprehensive. as the channel does not survive strange that, while sales in pharmacies in terms of psychological factors from the consumer in mind to seize, in addition to generating good sales channel for the future layout of the whole is a good pioneer war. this writer only from the perspective of consumer psychology interpretation of the advantage of pharmacy channels, hearts and minds is to understand the psychological needs of consumers and try to meet him. The selection of target customers, Precision Marketing Pharmacy sales of unique, consumer psychology primary decision A goal of functional beverage as a health drink a goal of consumer groups in the supermarket but the coverage seems accurate enough, if sales in pharmacies, the target group is more accurate and efficient selection of customer groups. While pharmacies only sell the uniqueness of the product cause of competitive products can play on other brands of interception, the opportunity to improve the product or even a monopoly on the sale of the important role of this channel. In particular, functional drinks growing homogenization of consumer hearts and minds strategy allows unique consumers to reduce selectivity to trust psychology, and consumers closer to the distance. drugstore to drink very little room for consumer choice, not like in the supermarket, the