Hong Kong PARKnSHOP order to have good technique.docVIP

 PAGE \* MERGEFORMAT 9 Hong Kong ‘PARKnSHOP’ order to have good technique PARKnSHOP management strategy PARKnSHOP institutional settings PARKnSHOP the internal management of PARKnSHOP marketing strategy Hong Kong PARKnSHOP started in the mid-seventies, in less than 10 years time, come from behind, jumped and became Hong Kong supermarket leader. At present, the Pokka Group owns 144 local chain stores, capture the market share of 3 Zhisi Cheng, and actively to extend its reach into Taiwan, the mainland market, its impressive momentum, supermarket chains in Asia-Pacific region a bright pearl. First, a PARKnSHOP management strategies, the organizational setup of PARKnSHOP PARKnSHOP at the beginning, that is, a comprehensive set of supermarkets, the introduction of Western management practices, the implementation of highly centralized management system, the purchase of goods chain semicolon, pricing, advertising planning, product decoration, window design, by the Headquarters unified management implementation, both to save administrative costs, but also to shape a uniform corporate image to the consumer show their level of service and product quality consistency. In the corporate headquarters, a total of six major sectors: (l) Shop Management Division. Primary responsibility for the plan to open new stores to monitor the daily operations of the various shops, including employees working efficiency, service attitude, store appearance and cleanliness, merchandise display and added that the expenses of the control. (2) The purchasing department. Primary function is to purchase all commodities of our company is responsible for acceptance and custody, and at any time to add a semicolon to the chain of goods, and other companies, commodity procurement agency. (3) Marketing. A comprehensive collection of a variety of market information, to carry out a variety of effective advertising, research to improve effectiveness of the proposed new company. (4) Personnel and