How to properly develop the annual marketing budget-.docVIP

 PAGE \* MERGEFORMAT 12 How to properly develop the annual marketing budget? Company’s marketing budget is an important part of the operating budget is directly related to the company’s operation efficiency and effectiveness, so much attention, and its importance is self-evident. Any one in charge of marketing affairs, the most senior executives are bound to spend considerable time and effort to review, assess and finalize the submission to the company’s top management’s annual marketing budget, after adoption of the budget examination and approval, the contents of the budget to assume directDuty . Marketing budget formulation process is relatively complex, involving a lot of marketing, technical issues, and differ greatly in different industries, this article is not prepared to discuss in detail the various aspects of budget formulation, while the focus on the description in the formulation of the budget process in some of the frequently asked questions. 1, the marketing budget of exactly what’s the use? A company’s marketing budget is usually the first budget items to be determined, is the company’s operation an important control tool. In general, the main rely on a revenue of a product or service for companies, it can be seen that the company expected earnings for the year, each project all the financial indicators used to express, usually once a year, at the same time do a good job after the a two-year rolling budget. After a two-year rolling budget in general is not very detailed, as long as general revenues and expenditures can be a rough prediction of the trend. Once approved, implementation of the marketing budget, it means the most senior director of marketing directly responsible for the budget, but also on the management commitment, and under normal circumstances will not change, unless a higher level of management for some specific reason to revised and re-approval, or in the formulation of the budget of the environment has had to face great ch