How to quickly and started a new garden scenic brand-.docVIP

 PAGE \* MERGEFORMAT 9 How to quickly and started a new garden scenic brand? Xxx scenic gardens hours of operation are not as long, scenic area of the main tone is China’s Lingnan culture, its direction is to create a ‘Grand View Garden of Lingnan culture’, that is all of the Lingnan culture and the arts integrated into the scenic package. Its product development and positioning are as follows: Xxx garden scenic area product development and market position 1, the core products: cultural products, namely, rich Lingnan culture, which is a scenic garden xxx is the century-old heritage could be excavated very rich cultural products; 2, festive products: The main focus ‘51’, ‘National Day’, ‘New Year’s Day’, ‘Spring’ and other festivals, the main highlight the festive culture, and will not be go into details! 3, leisure products: mainly for the local and surrounding consumer response on weekends, leisure and entertainment development and design; 4, ‘mainstream’ products: the development of targeted tour operators ‘holiday packages’, including dining, recreation, shopping, roots, etc.; 5, ‘big clients’ products: mainly for the automotive, appliance, real estate and other major companies to develop the tourism product (tour); 6, ‘Family-off’ products: In a small development of ‘Family’ series of travel and leisure products; 7, film and television products: the fight caused scenic film shooting base; 8, game products: the scenic spots of all different themes woven into the game design; 9, other Product development and positioning clear, but how efforts to do? Xxx garden from the outset, scenic spots and cultural heritage there is less than the ‘inherent weaknesses’ or as the bottleneck: xxx garden scenic spots promote the adoption of a bottleneck 1, human landscape and the natural landscape of the conflict Nature is valuable, is the natural scenery. Such as Zhangjiajie, Jiuzhaigou, etc., many consumers have such concepts. The age of the humanities landsc