How to improve the consumer buying process a sense of pleasure.docVIP

 PAGE \* MERGEFORMAT 9 How to improve the consumer buying process a sense of pleasure Today consumers are saying to God, but the reality is in the shopping process difficult experience the feeling of God, even enthusiastic salespeople, elegant shopping environment and abundant shopping budget, are not guaranteed to have a good mood after shopping in the shopping process or After purchasing an item, consumers often experience the following feelings: 1 so the value of this product, bought after particularly pleased, immediately wished he could share it with the people around them, 2 This product is a recent buy necessities, has purchase only within the current range of optional relatively good, but far from feeling the joy of shopping, 3 this product can be very good to meet their own needs, some bright spots, but just to feel that they (the Or cut the price was a little high, sure there room for price cuts, psychology has doubts, or feel after buying a disadvantage, or simply do not buy, 4 buy was very pleased to see the same in other places to buy something more than the purchase price is much lower yourself, or did not deserve to get gifts, psychological feel particularly uncomfortable, 5 this product performance, appearance, style can meet their needs, the price is right, but it is an unknown businesses do not know there is no quality assurance, tangled like to buy. If price is the factor most consumers when shopping is concerned, probably nobody would object, but more often, the price is only a limiting factor, because consumers will not buy a cheap and useless on their own products, on the contrary, if consumers feel that it is the value of a commodity, even if the price exceeds the scope of their affordability, will find ways to break through the limit price, like a lot of girls will spend several months or even a year’s time food and clothing, the purpose is to buy a bag of their favorite or an expensive mobile phone, to be exact, consumers decide whet