How to improve the channels for the promotion of execution.docVIP

 PAGE \* MERGEFORMAT 12 How to improve the channels for the promotion of execution How to improve the execution of the promotional activities of the channel business, has always been a chronic problem. For this reason, some companies headache medicine head-gap foot going wrong key aspects of governance where, some companies dedicated to grasping channels, and This link is usually in front of the dealer, some companies or even trigger adjustment dealer cooperation model and its replacement dealer big move, despite the change of mode or “people”, the problem has still not been resolved. Improve the channel business with and execution of sales and marketing activities, the need for more systematic thinking, find more system solution. Another bottle, why is encountered difficulties Tangible Another bottle of promotional activities due to the promotional interests of consumers, the manufacturers a simple and easy to operate, fast onset, became the size beverage brand promotional weight a long time, wow ha ha , Master Kong, unity, Coca-Cola, Pepsi-Cola and other beverage brands for almost all first-line, as well as a bunch of second and third tier brands in the bottle again, carry out promotional activities in which the intensity of small winning rate is also more than 10%, and winning rate of 17%, even 20%. But since 2009, with the winning rate of come back a bottle of promotional activities to improve and upgrade its problems focus on the outbreak of almost all major brands have suffered the promotion of the implementation of difficult problems. Especially Tingyi staggering. Tingyi’s beverage turnover increase of 30% in the past two or three years, or more, set a great come back a bottle of promotional activities in which during the 2008-2009 fiscal year, Tingyi Another bottle promotional efforts by the previous “small playing small downtown “rapid upgrades, the promotional efforts of the tea beverage series 700 million bottles, 17% winning rate” beverag