How to improve the efficiency of the terminal Promotions.docVIP

 PAGE \* MERGEFORMAT 31 How to improve the efficiency of the terminal Promotions Product only the consumer spending, is a complete sales process, so product shop into the terminal, the only solution to provide convenience for the consumer spending issues, have not been resolved sell move, sell fast, namely, consumers happy to buy the issue. Therefore, more consumers how to enhance the degree of concern for the product, thereby stimulating consumer desire and ultimately consumption, but also in the process of higher consumer satisfaction, and create a good brand image and cultivate enduring consumer brand loyalty to achieve rapid sales increase is necessary. To promote the main way to increase sales promotions. The concept of promotion First, what is marketing. In modern marketing, general promotion (Promotion) refers to all efforts conducive to sales of means, including advertising, public relations, personal selling, sales promotion, as well as a narrow promotions. Promotion refers to the narrow sense in order to increase sales of a series of measures taken. Second, promotional purposes. Marketing purposes. As the name suggests, promotion is to promote sales. 1, from theory to talk about marketing purposes is divided into: Strategic Objective: To achieve the sales and brand loyalty of a sustained lift. Tactical Objective: To promote the upgrading of sales 2, in practice, marketing purposes generally include the following four categories: 1) New market, to attract consumers. New product has just been listed, due to low consumer awareness, consumer motivation and desire is also relatively low, how to quickly enhance the degree of consumer awareness of the product, thereby stimulating consumer desire for it? In addition to advertising, they also need an effective promotional activities to attract the attention of consumers and to stimulate consumer spending desires. If Venus bitter beer this new product to market, many consumers have never tasted or even he