How to improve the pharmaceutical chain stores of customer loyalty.docVIP

 PAGE \* MERGEFORMAT 7 How to improve the pharmaceutical chain stores of customer loyalty Price reduction, discount seems to be now a major feature of the Chinese market, despite the manufacturers and businesses each have their own plans and views, to initiate price cuts and reactive price cuts, but we see more of the business is drift of. In recent years, this drugstore chain in China’s nascent industry, a result of the goods offered no difference also faced with this storm. Enterprises face competitors to lower prices, discount storm, watching the customers have a gradual loss of reason that have come to this conclusion: the loyalty of consumers is already the basis of price. So companies for its own sake, in order to regain lost customers, quickly adjust their commodity prices, to join in this war. Use price to increase consumer loyalty, this is the only factor? The answer of course not. Fact that not all consumers are concerned only with the prices of commodities. Consumers to the price as the most important decision-making basis, the reason is the current products and services offered by pharmacies is not much difference, or different from, but consumers do not understand, this is a consumer loyalty is not high the main reason. Here we should look at the food industry, KFC has given us inspiration, KFC rarely mentioned in the ad price, they sell fried chicken pieces with the streets by selling chicken pieces can be said that no two letter can be Why are people willing to go to Kentucky Fried Chicken restaurant to eat it? From the commodity will, commodity no difference, even if difference is not significant. The reason is that people go to the KFC restaurant feel comfortable spending on goods purchased satisfied with the services provided to the satisfaction (of course, there are many KFC’s success, we only carry out consumer satisfaction discussion), it is this way so that they again and again to consume the three. In fact, as long as the consumer sat