How to improve the promotional activities of the executive power.docVIP

 PAGE \* MERGEFORMAT 7 How to improve the promotional activities of the executive power The face of fierce competition in the market situation, all kinds of promotional activities in the smoke filled the air, filled every corner of economic life, promotions, many enterprises have become an important source marketing competition for one of the means. However, promotional activity is one pairs of tough sword, and some promotional activities will enable manufacturers to dramatically increase sales, brand blockbuster, known as the industry leader, such as the Master of ice tea to carry out a ‘come back a can of’ activities, some enterprises have carried out Promotional activities are far from satisfactory results, and business expectations of the original poles apart, not only a waste of marketing resources, but also damage to the enterprise’s brand and even lost customers. Affect the effectiveness of promotional activities are many factors, including the activities of executive power is the most critical. If the lack of a promotional program execution as if on paper, it will hurt and the pack will be, or even annihilated. So how to implement effective implementation of the present? The implementation of activities, the headquarters should take the initiative to communicate with the executives to explain briefly the importance of promotional activities, uniform officers, thinking, understanding and direction, led to a front-line pro-active implementation of the parent company’s marketing programs, ensuring the effective implementation of promotional activities. First, the feasibility of a promotional marketing program execution and effective implementation of the premise. There is such a story, a mouse family to deal with the convening of an old cat predation of the brainstorming of the General Assembly. After a day of wrestling, and finally came up with a surefire plan for the program they think that old cat’s neck on the line to a conscious, when the old cat pr