How to improve the execution of regional markets.docVIP

 PAGE \* MERGEFORMAT 17 How to improve the execution of regional markets “Will be out, military orders have not,” It’s like a magic spell, so many of us business is really a headache, because our offices, branches, always because of this or that reason, the headquarters of the command Yin Feng male offenders can be said to be ranging from streamlining and partially implemented, while in delays in the implementation or resisting execution. In this case, for those headquarters and regional sales offices ill-defined corporate responsibility in terms of appearance was particularly prominent. The activities of a few hundred dollars why not enforced Long days of the company in the country east, south, north, northwest, southwest five regions, each region of the central city has a branch responsible for the operation and management of large areas of these annual sales of 10 million yuan -1500 thousand dollars a branch has two legal personality and take between the headquarters independent accounting system is similar to the way - the headquarters to branch a settlement price, branches are financially independent, but from a business branch Members of the remuneration to the Managing Performance in the preparation and the headquarters of the unified budget, and gains and losses linked to the performance of branches, advertising, promotions and other marketing expenses, basically if the branch is not taken place within the budget based on advertising, promotion costs, the need branches themselves. This mechanism can effectively stimulate the branch operations management team’s active initiative, the question is if the corporate brand and products in the market in a difficult period, the branch will often tight “fiscal” or if the correlation between the headquarters and branch offices on clearly defined responsibilities and costs, but also easily lead to branch headquarters responsibility to form an excuse for lack of implementation problems. Unfortunately, with