How to improve the enthusiasm of new distributors to promote-.docVIP

 PAGE \* MERGEFORMAT 7 How to improve the enthusiasm of new distributors to promote? Lectures throughout the country had more than one student asked me, ‘Cui teachers, how to improve the enthusiasm of distributors to promote new products to expand sales performance is it? ‘This is indeed a lot of marketers will face market problems, in fact, in order to solve this problem, we will have in-depth analysis is what causes dealers to oppose or to resist the promotion of new products, find the reason, we have the better Measures to promote new products to distributors in order to ultimately achieve win-win, after all, the new product is a breakthrough performance, but also profitable growth. What is the reason for sellers to New nipped in the ‘cradle’ li? 1, people have their own inertia. Everyone has an inert, dealers are no exception, for product sales, they Often only sell on the (easy to sell the old products), not to sell expensive (and profitable new products). New products enter the market, there must be imported period, growth, maturity, and so these processes, but in order to successfully promote a new product, need to spend a lot of manpower, material and financial resources, which are far from selling the old products worry, save trouble, is was born on this inertia has hindered the driving force distributors to promote new products. 2, risk-averse. The reason why a lot of dealers to promote new products to resist, and sometimes with the companies listed on the lack of effective regulation of new Planning related to, for example, free from another package, even the ‘new product’, resulting in new product selling is inadequate; new products into the market, a lack of advertising driven; the absence of relevant professionals, assist in the promotion and so on, would lead to dealers there is a fear of psychological, that is afraid of promotion of new risks, they could not sell bad back caused by losses. 3, in the past to promote the shadow of failure.