How to quantify the assessment dealer-.docVIP

 PAGE \* MERGEFORMAT 4 How to quantify the assessment dealer? Performance appraisal dealer channel management is an important content must not be ignored, the manufacturers then be able to reflect on the past and the future. Manufacturers, if the dealer ignores the assessment, it is difficult to control distributors, access problems difficult to detect, manufacturers will be in a passive position, dealers will eventually be led by the nose; and manufacturers to develop, adapt, improve policies and incentive dealers will be the lack of practical basis. Ignore the manufacturers on dealers in the appraisal is taboo, or even fatal injuries. At present, many manufacturers on dealers in the assessment of products tend to focus only on sales and return models, although this is an important indicator of appraisal dealer, but not the only indicator, because it obscures some companies do not see problems, such as dealer inventory, FALSIFYING problem. Manufacturers shall return, but products may be sold in the dealer’s warehouse, it could be a large number of dealers FALSIFYING results. Dealers foothold in the industry to achieve its goals, the most important thing is to achieve an acceptable level of assessment, assessment is to help dealers improve performance in a positive manner while achieving value-added channel for manufacturers. In this paper, a simple, practical, efficient, and to avoid sharing the same principles to a quantitative evaluation system for dealers to explore. A, assessment of indicators To assess dealer must make a clear assessment of the scope of dealers to determine the assessment period and setting assessment targets. Appraisal cycle assessment in general can be divided into monthly, quarterly assessment, semi-annual assessment and annual examinations, the manufacturers may be based on the actual situation and to arrange their own needs. Assessment indicators are divided into two categories - quantitative indicators and qualitative indicator