How to rebuild consumer confidence in Chinese dairy.docVIP

 PAGE \* MERGEFORMAT 15 How to rebuild consumer confidence in Chinese dairy In 2008 the melamine incident, no doubt the information to Chinese consumers tremendous blow. And, so far the impact has not been completely eliminated. Even worse, and later many of melamine powder reproduction, coupled with just-happened San Yuan “precocious puberty” storm and Mengniu “defamation” events, once again a serious impact on domestic consumer dairy products for domestic consumer confidence. Even if the official made it clear that “precocious puberty” event has nothing to do with San Yuan Milk, Mengniu also has repeatedly stressed that “acts of defamation case is individual employees,” but consumers have yet to heal the scars once again been lifted, the Chinese dairy company had quite disappointed. China Quality Association and National Users Committee published in 2010 consumer satisfaction liquid milk degree evaluation results show that liquid milk industry, customer satisfaction is only 72.5 minutes, 76.2 points lower than in 2009, showing a declining trend, the full proof of this. Therefore, the Chinese dairy industry is currently facing the largest problem is undoubtedly how to restore or rebuild consumer confidence. Here, I talk about this issue around the idea of individuals, for your reference: First, silence is not golden, the responsibility is the gold To be honest, no one company is willing to crisis events, but no one company can really avoid the crisis. In particular, when a large enough enterprise development, when a part of any business operation problems, it may lead to unpredictable crisis events. Therefore, the crisis itself may not be terrible, terrible is to resolve the crisis in corporate attitudes and behavior. I believe that every crisis is a review, it not only tests your attitude, but also to test your actions. After the event, consumer confidence will recover, more companies in crisis management depends on the performance of the process. Ho