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- 2017-05-03 发布于浙江
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How to respond to Watsons strong and fast penetration and expansion of-
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How to respond to Watson’s strong and fast penetration and expansion of?
In the past few decades, particularly in the 20 years between 1987-2007, China’s cosmetics sales increased from 1 billion yuan to 1,000 yuan, 100 times the pace of development reflects the tremendous potential consumer awareness abroad who are being fast-wake-up and excitation. WTO, to further advance is in China’s hot spot for the passionate interpretation of the cosmetics market in unprecedented prosperity, cosmetics and post-consumption era is coming. Consumers from the passive to the initiative to ask the United States needs the United States, from a certain category or brand to a reliance on multiple brands and multiple attempts category, and all indications show that a rational consumer demand and the trend has gradually diversified, multi-faceted , multi-level, and advocating a more personalized and more depth of meaning the tendency of greater service value, which gives a number of professional cosmetics sales and retail service providers offer more and better opportunities to enter the Chinese market and for Watson’s strong expansion and in the China has achieved a good operating efficiency is corroboration of this. In the wolf’s a voice in local cosmetics shop artillery guns in the West but the next one month or even a difficult one heroic fallen. This gives us throw a topic: Why do we not achieve a win-win Dances with Wolves coexistence? Why do we only choose watched their client base is gradually being eroded and the powerless? Let’s look at the characteristics of the wolf may give our local cosmetics store to find a better way to survive the blaze a new trail!
1, Watson’s credentials and professionalism to carry the brand positioning swept the Chinese market for rapid expansion and penetration.
AS Watson Group - the world’s third largest health and beauty products retailing group in Asia and Europe, has more than 3300 retail outlets. People who’ve bee
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