How to reverse the national football brand image.docVIP

 PAGE \* MERGEFORMAT 8 How to reverse the national football brand image 100 years of a bachelor met football, fans may be a very depressing day. Looking forward to the victory did not come, the habit of disappointing predictable, the night before in Doha, the Chinese soccer team 1-0 loss to Iraq, so Iraq points to 9 points, 4 battle the Chinese team only get three points, behind Iraq Team 3 goal difference in the two left the group stage of the case, the Chinese team is ahead of the basic qualifying hopes shattered. To be honest, I do not want to talk about the reasons for goals conceded, because this has been a lot of people, many times in the discussion, if we can discuss the causes, and for this reason can really help Chinese football, then football is now does not mean China can not hit the top 10 into the race in which the follow-up interview, the captain Li Weifeng stunned, ‘I most want to the media and fans say, your state of mind affects the national team. ‘say this, I believe that Li Weifeng this sentence is a great truth, but this is definitely not a popular phrase, then, so I for Li Weifeng words , would like to ask, ‘Why Chinese football has always been unpopular?.’ All along, we believe that football quick success, did not follow the physical laws of development, which is the competitive level; in fact, as the commercial operation of Chinese football, not in accordance with its brand promotion the pattern of brand promotion, the association is not only a failure of industry executives, but also a failure of the brand builders, the lack of brand thinking so unpopular football as a football fan, as a brand planner, I think football in China Support Weapon, proposed to reverse the image of the three steps football brand, would like to be to support the development of Chinese football fans to see, is going to promote the brand of football in China who see that the leaders of the Chinese Football Association see: The first step: to identify their br