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How to run-off terminal (below)
PAGE \* MERGEFORMAT 13
How to run-off terminal (below)
Second, strange and yet interesting display
If you display a poor product, you can make an otherwise promising product shrinking at a corner of the Mongolian dust, giving a great impact on sales, but also make a 5-year life cycle would have been the product in one year or less has completed the time of life. Therefore, the display by the large number of enterprises are increasingly attention, so large manufacturers to secure a good position to make a display out all the stops.
Display, in the large and medium stores the threshold, the cost is enormous, much less stringent for small terminals should be a vast number of small and medium enterprises Cuntubizheng land. But the reality is that companies who wish to prepare either lack of awareness, or because the relevant personnel in the quality of the display of weakness, causing them to end this war in the first run-off lost a length.
(A), strive for the best display of point
In convenience stores, grocery stores and other traditional shops and in supermarkets as a result a number of different specific circumstances, by an excellent display of point of focus is also different. The following would like a breakdown of these display elements (some elements inevitably mixed) in order to facilitate the identification of the use of business insight.
* Traditional shop
1, contour line of sight behind the counter and the location of
2, the left of the shelf space
3, relying on the location of cash register
4, away from the owner of the location of the recent
5, the counter display position
* Supermarket
6, with the target consumer’s attention as possible high-shelf
7, the largest channel the flow of people, especially people in circulation Road on the left shelf, because the people have the first right after the left, as the habit of depending on
8, shelf or wall at both ends of the corner shelf
9, there is the cashier at the entrance and exit channe
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