How to say goodbye to the brand and the customer.docVIP

 PAGE \* MERGEFORMAT 3 How to say goodbye to the brand and the customer Brand and customer for various reasons came together, but the relationship between brands and customers like the tides, always changing. Example, brand growth faster than the rate of customer demand for the brand or product, or company changes in mood or focus, just as we do not always stay in the same place, would not have been doing the same things, maybe it is time that some companies consider how their products to upgrade or replacement. Many brands are thinking about how to win new customers, and seems to be little concern whether we should say goodbye to some old customers. Indeed, this is just the beginning of a warm welcome to customers is just as important. The key is to stay faithful to their position, remember their own symbol of what, while keeping an open mind, continuing to improve their own Thus, the main question is: Why should customers leave, as a brand should be secondary to what? If you are losing business because of the price, it may mean that your value equation is not clear enough or strong enough and powerful. Do not try to change the outcome of the negotiations by repricing This approach will only make your value structure looks very casual, not worth it trust if you can not put yourself down to the price the customer is willing to pay the price, then do not do you want to explain why they can not accept this approach, then politely walk away. If customers leave because of some defect learned the wrong practice brand or product, it may mean that your customer relationship management, or price changes flow problems. To admit that they have this idea is understandable, and tell them you is trying to solve the problem customers find the last, at least when you ask the customer to find the answer if you can contact them, which allows you to maintain relationships with customers, and to the clients that you are trying to adjust the current situation. If they l