How to seduce the consumer demand high-tech products-.docVIP

 PAGE \* MERGEFORMAT 6 How to seduce the consumer demand high-tech products? Moderator: Awa ‘Yangcheng Evening News’’brand’ column editor Guests: Fang-ming, president and CEO Masters Group, high-tech products in the marketing of the illnesses most likely to commit a ‘see things but not people’. We often see high-tech products ads to boast about its product features to advanced how to advance its own technology, but do not feel like the features and technology really can be for ordinary consumers the benefits of what is earnest. From this perspective, if the high-tech products are not able to seduce and capture consumer demand, that even the best technologies are likely to become a ‘Dragonslayer’s technology’. Especially when the high-tech development to application left behind, when we started to upgrade when upgrading to study consumer demand for all high-tech firms is particularly relevant. In this point, is to follow in the technology is still in catch-up phase and with great opportunities for Chinese enterprises. PDA and VCD’s success proves this point. Sessions to develop this issue we have invited local Chinese operating system, PDA and cell phone technology, group president of the famous celebrity talk with the topic of consumer demand. Always thinking of what consumers will Awa: I have always felt that there are two products are worth looking into: PDA and VCD. Although they are very short period of glory, from a technical point of view, is a transitional product, but why at the time to set off a consumer boom. Accomplishment, like love more than celebrities, GUIDEC this brand? Fang Ming: pure technical terms, they are indeed transitional. Such as PDA, cell phone was also not been so easy to carry out the Chinese character input, can store hundreds of phone numbers, so the market at that time the existence of such a stored telephone address needs. We conducted a survey and PDA to buy 80% of people have mobile phones, so PDA is also known as ‘mobile c