How to safely operate the brand.docVIP

 PAGE \* MERGEFORMAT 5 How to safely operate the brand Brand management, of course there are risks, the risk is the number of those? Either the scientific measurement methods can not be estimated. Here I am talking about is in reality a lot of enterprises in the vexed question of - how to avoid the risk of brand management or brand management for enterprises to conduct secure transport to do. British economist intelligence unit (EIU) in the study done once for the activities of multinational companies operating in China, made the following observations: Concerned about the market segments. The fact that contemporary China is not a huge source of potential demand, but the needs of many small packages, the need to give individual attention. I have proposed the concept of a mixed market that the domestic market is a multi-level marketing mix - mixed market from a macro point of the present situation of the domestic capital markets, product markets, patents, market, labor market, there is mixed economic platform; from purely market terms, relying on different enterprises in different economic systems and different operating tactics of the operation and management of their respective companies formed by market conditions. In these different markets and there are different consumer endpoint. Multinational corporations in the face of such problems, we have taken the brand is one of the principle of risk aversion, further reduction of reasonable expenditures forecast and try to make it easier to amend the country’s cash flow to maximize profits. Namely, to reduce costs. Because of this, control of the business was gradually increased, in order to achieve better business brand. We are in the business and market research, we found that many enterprises are the existence of the fear of the risk of brand management. In fact, business enterprises and the brand if there is a different risks. However, we can say that it is proportional to the risk and profit? It depend