How to seize the high ground terminal to compete-.docVIP

 PAGE \* MERGEFORMAT 15 How to seize the high ground terminal to compete? Our business is to sell directly to the purpose of profit, while the sales of the most direct competition in the terminal, the terminal is a naked sword fighting front-line providers. Therefore, to achieve maximum profitability goal, we must seize the high ground terminal sales competition. At the same time, we also found that the domestic famous brands, not every place is sold first, the domestic well-known brands in general and some shops can also be sold in the local first. In addition, from a consumer purchasing habits analysis, we can also clearly found that, in homogeneous brands (excluding products and price difference), so consumer choice, and often depends on your brand in the local impact of store image and quality of service. Therefore, the sales of good and bad not only on the impact of the brand across the country, stores its own influence in the local market is also essential (after all, buyers are mainly local people). Having said that, we must seize the high ground terminal of competition, the key is to improve the terminal itself in the local market appeal. But how can we do to improve end-market appeal? With the depth development of China’s clothing industry, clothing economy is in a mix of emotional and rational state. People’s demand for apparel is no longer just to stay modesty warmth and other basic functions, the more often the pursuit of value-added goods, hoping goods in spirit, taste, taste to provide satisfaction, not only requires apparel fabrics, colors, suited to their own physical, age characteristics, also called style style suited to their own career, identity, fashion pursuit, etc.; their desire for clothing to become their own silent language, accurate self-expression, individuality and taste demands and values. Thus, perceptual and rational mix of consumer psychology, the clothing market has become increasingly complicated and confusing, it is diffi