How to seize the retail terminal expansion of market opportunities.docVIP

 PAGE \* MERGEFORMAT 15 How to seize the retail terminal expansion of market opportunities 1, medicine, terminal expansion profile Health Minister Chen Zhu, the main objective of health reform are: by 2020 the establishment of urban and rural residents covered by basic medical health system. Thus involved in health reform, including reform the system of four leather, namely: A public health service system; 2, medical services system; 3, medical and security system; 4, drug supply security system. The future of the Government’s six priorities are: 1, and strengthen government accountability and input; 2, the strengthening of rural and urban community medical service system; 3, the reform of hospital management system and operation mechanism; 4, speed up multi-level medical security system; 5, the establishment of national essential drug system; 6, the strengthening of health personnel ranks. Also pointed out that traditional Chinese medicine to increase the intensity of support. As these medical reform policies gradually put in place, medical end-market blowout-style expansion. Accordingly, since 2007, the industry have a rough estimate that with the increase in government investment, the new farmers market will bring together additional capacity to pay about 400 billion yuan, the community health care market, new capacity to pay 50 billion ~ 290 billion yuan. If you press drugs accounted for 50% of the proportion of revenue estimates, the new IICA’s new drug consumption capacity of about 200 billion yuan, the community health care market of new pharmaceutical spending power of about 250 billion to 140 billion yuan. Hatchback as a whole, the health care market new ability to pay is about 90 billion ~ 3400 billion, a result, consumption of expansion of the pharmaceutical market of about 450 billion to 170 billion yuan. In addition, the medical needs of the release of the patients rate the potential growth of the pharmaceutical market size of about 1