How to upgrade wholesalers brands.docVIP

 PAGE \* MERGEFORMAT 7 How to upgrade wholesalers brands Case: Mr. Chen is a big market Zhuzhou Lo glaze a veteran of the apparel wholesalers, and wholesale distribution in the hands with five apparel brands. Doing business for over a decade, and in 2007, Mr. Chen was feeling more and more confused, which is really more and more difficult to do business ah, and in the past year, one can cook more than 1000 million in sales, but has now been reduced to Millions of; in the past a piece of clothing can earn a more than 10 blocks, but has now earned only 4,5 yuan, while its operating costs are getting higher and higher, getting goods to customers more and more appetite for Diao, manufacturers The policy has also become increasingly harsh, and warehouse inventory is also piles up higher. ‘re Not careful, removed last month, also a manufacturer of a brand of power of attorney, because ‘poor management, return the amount is too low’. This case is similar to Chen and his now very common, the new era, placed in the clothing wholesalers, their problem is imminent before. Because the wholesale market for low-level competition in the ever-squeeze of their living space, wholesalers, business transformation imperative to the brand. Wholesale clothing apparel industry, an essential process in large part, the flow of wholesale power capacity, the rapid growth of China’s garment industry, manufacturers to produce rapid flow of goods to every corner of the country. However, with the upgrading of living standards, and now has entered the consumer to upgrade the era, consumers will inevitably growing demand for brand clothing, brand clothing has gradually become the mainstream consumer. So many years of wholesale distributors Gairuhezou a circle, to brand management forward? In my opinion, the most basic software and hardware should be upgraded first, both Part I: Hardware Upgrade One, pick the brand Make sure to have a good upper reaches of the brand manufacturer to give