How to market positioning.docVIP

 PAGE \* MERGEFORMAT 22 How to market positioning Editor’s note: This article from the start with the purpose of marketing positioning, marketing orientation introduced in detail the steps and in positioning during the process of some of the necessary analysis, the authors from the business analysis, cost analysis, effectiveness analysis, order the success or failure analysis, research competitors, several aspects of market analysis, systematically expounded the position of marketing is necessary to pay attention to some of the problems is a quite place the article, here we pay tribute to the author’s results. The purpose of positioning Here, we have to detail the specific steps positioning. It aims to: * Accurately identify their exact position and competition in the market recognize their own strengths and weaknesses in the understanding of the factors that determine the success of trade understand their own understanding of customer problems to understand the factors that promote market development due to environmental, technical and national framework conditions change, while the opportunities and risks. If in the past few years, Germany’s managers and business owners can be closer to the market to better understand the market are decisive in the development of and understand their customers, then, many companies into bankruptcy can be avoided. Next we have to introduce some tools that can help people determine their own in the market and competition, the position and potential. Including acting as a corporate objective analysis of the ‘advantages - disadvantages of analysis’. The analysis is compared with the competition case, the potential of their own projects and the advantages of an objective - disadvantages of analysis. The reasons are: * Only if we recognize their own advantages, it may be sensible to establish a new strategy, and only conscious of their inferiority is only possible in the implementation of the new strategy, to avoid duplicat