How to win the minds of consumers of high-end sauce.docVIP

 PAGE \* MERGEFORMAT 7 How to win the minds of consumers of high-end sauce A few years ago, the price of 13 yuan a bottle of supermarket shelves in June, fresh soy sauce Hin and slightly highbrow all alone, and now, has an array of expensive sauce everywhere. Wo However, Gaga, thousands of words, thousands and, Kosei Island After the price of many other manufacturers have introduced products in more than 20 yuan, to snatch the high-end soy market as a condiment industry leader in the Haitian lonely, launched at the end of 2013, ‘Haitian old’ brand a few months, it launched a ‘Haitian organic ‘brand, multi-brand, high-end product development effort sauce market. According KantarWorldpanel survey data, the year ended October 4, 2013 Lane, high soy sauce (1 liter price of 16 yuan in the overall market has occupied 25% market share, to buy high-end sauce also will increase the number of consumers 16% No wonder, even Arowana edible oil brand manufacturers are unable to bear the benefits of Kerry, announced that it will get involved in high-end condiments, to launch its own brand of small packages of soy sauce and vinegar products. High soy battle has begun. Anyone in this new campaign to seize the initiative to hold the event in the dial? Key depends on the mind of consumers who first opened the door to find the key. Need to start from the high-end brand positioning Currently on the market is definitely pricing sauce people do not understand. Aside foreign imports aside, a twenty dollar sauce has not really expensive, and can only be considered mainstream. Forty or fifty dollars a bottle of soy sauce, a few , more on the hundred dollars, a thousand dollars ‘astronomical’ sauce, but the high price of ‘high-end atmosphere grade’, low prices mean ‘low-end is not vulgar connotation’ it? necessarily! In accordance with national standards, according to the content of amino nitrogen will be grading sauce, so the high price of soy sauce is not necessarily good. Re