Hukouduoshi- Beyond the big brand is not a dream.docVIP

 PAGE \* MERGEFORMAT 6 Hukouduoshi: Beyond the big brand is not a dream Great brands have a lot of newcomers elusive competitive advantage, such as market share, sales network, distribution rates, etc., but in fact the big brands with many flawed and weak points, but not invulnerable. 1. The system rigid and bureaucratic Agencies set up complex and rigid system, and red tape is a big brand, big companies difficult to cure a common problem. The cumbersome system to result in slow and inefficient, so that bureaucracy inevitable. In the past is ‘大鱼吃小鱼 ‘, it is ‘fast eats slow fish’. In efficiency is money in the competitive world, only those ‘big disease’, will be able to make these seemingly ferocious ‘paper tiger’ gradually decline, eventually had to release the stage of history, as once ruled the world, and the mighty dinosaurs. Needless to say, SMEs and the new brand of operational efficiency and speed of development is much higher than the big companies. There is absolutely no kind of institutional set up a complex of large companies, the system rigid situation. 2. Unbalanced development in different regional markets Because China has a vast, local customs, habits, purchasing power, market conditions, different, big brand products or marketing strategies in different market conditions is difficult for the country to be localized, so big companies can not take the initiative in all markets. Such as liquor-making industry, and some regional favorite fragrant type, some places like Maotai ... Beer industry also exists a similar situation. Keep abreast of the market to have heard such and such a well-known brands sold in a given region ranked first in the other regions are struggling, while the other brands but in those of dominating the region. Illustrated even more successful brands can not cover everything, there will always powerless in some regions, and the new brand can take advantage of developments in these areas to consolidate forces, after the