Hukouduoshi.docVIP

 PAGE \* MERGEFORMAT 17 Hukouduoshi Yihua city is located in southwest Sichuan Province, belongs to subtropical monsoon climate, hot in summer and winter without cold, known as ‘Sun City’ reputation, the local beer consumption is staggering, a more than 100 million people in the western two cities, a thousands of years, was able to drink six liters of beer around. The face of this huge market, each beer manufacturers want to share. In recent years, several major national beer companies have pre-entered Sichuan to build a new plant, expanding the market Sichuan and Chongqing. However, after several rounds of Bosha, the desirable end of the market only a love of Star beer and local enterprises to build production bases in the neighboring ice beer, two new rivals. The new beer, ice beer, as one of domestic large-scale, which is a national brand, but also in the neighboring Chengdu Plain are also in a strong monopoly position. This high-profile, high-penetration brand, to the Yihua this small market, they become a second-rate foreign beer products have been difficult to gain a firm foothold in the market. Love Star beer entrenched local real estate market for years, are advised to focus on support for enterprises of city. Love Star beer in the support and operation of the parent company, the products often replace old ones, to meet the market demand is very strong channel network control, brand reputation is high, but also that real estate brand loyalty, the higher members of the public, its market share, its highest more than 90%. The new ice beer production for the field, to the city should expand the market-oriented brand, even if the ice no matter how good the new beer sales of non-local corporate identity has always been a problem. Protection of Love Star beer market, Yihua city of great benefits, saying that the direct point, love of beer is the star of the municipal government should own dolls, of course, exceptionally care oh. Faced with such a powerful