Hypermarket Media Operation Gong Lue.docVIP

 PAGE \* MERGEFORMAT 9 Hypermarket Media Operation Gong Lue In today’s highly competitive market, people advertising for businesses than the letter of introduction, the product of the stepping-stone, promotion catalyst. Some even think that in the future society, there is no advertising there is no effective advertising have become an indispensable means of promotion. Alarmist? Or a trend? I believe we have to see for themselves, a bus stop can see the stop sign advertising, office buildings and other lifts you can see video, shopping can receive a variety of leaflets ... ... ads to wide variety of carriers in our lives after another. To undertake advertising vehicle that is the way of information dissemination, that is advertising media. What kind of media use released information on how to achieve what the purpose of this part of the interlocking issue has become the key to the implementation of point of advertising effectiveness. With the retail sector is becoming increasingly competitive landscape, the media support its competitive strategy as a carrier, was hypermarkets attention and research. But now the media are numerous, there are stores which are suitable for use, how to use a different supermarkets require further studies. As an advocacy planner, you first need to understand is that in the end what media resources, their respective properties is. Instructions on the use of various products, we are conducting a media manual for everyone Wide variety of media types, their different characteristics and fulfills its light and heat The mass media: the mass media (Mass Medium): the most primitive forms of tribal chiefs, kings, priests of the speech and speech technology will be its speed and scope of the extension to the global scale. With technological development, mass media tools and the form of lectures surgery, sermons, bulletin / decrees, manuscripts, plays, books, newspapers, bulletin boards, magazines, cinema, radio, television, BBS and World W