Imperial Milk new fleeing Restaurant Banquet.docVIP

 PAGE \* MERGEFORMAT 10 Imperial Milk new fleeing Restaurant Banquet In 2007 the writer in an advisory capacity assigned to the southwest border town of Imperial Group (a pseudonym), professional advice from the director of marketing operations to the proxy process has been outside the enterprise who is spreading the company described the ‘golden city of the Golden Flower’ as a marketing legendary founder of Imperial Group, came from government, business fortune in the food dairy products, on the ‘golden city of the Golden Flower’ argument is that the development of dairy food history, the first year of the century, the domestic dairy industry, catering to Hebei and Shenzhen, two tuyere blowing spread throughout the mainland market, Miao disabilities, Mengniu idyll, light LOOK, Yili Yi-yin, Tian Xiang national nets, Castel, sun, dawn of regional Jie Gan, a time of milk than wine to make money, the emperor was also the shares of the Group of hot air rapidly growth, with a single product ‘Imperial Milk’ market, laid across the province, the chairman remote Reminiscence of the Past: ‘I sat on warehouse door, Group buy customers to bring it before a note to the cargo, the Director-level sliver useless, the Secretary-level was as ; catering customers, dealers raised the cash line, you talk about that time, what marketing A ... ... ... ... ‘, the chairman of the old sales staff if there has been verified, the provincial capital city has become the gold of the company at that time city, while the ‘emperor milk’ has become the flagship company ‘Golden Flower’, the emperor became the way high-end consumer brand synonymous with fashion symbols of consumption, of course, by all dairy products, consumer groups have a deep memory, can be said that business The first pot of gold and rare brand positioning, brand equity at that time to lay prototype. Channel change, the emperor go from here Dining wind-speaking consumers like and discard may be an overnight thing, Imperial