Imported wine dual channel mode marketing programs.docVIP

 PAGE \* MERGEFORMAT 11 Imported wine dual channel mode marketing programs The data show that wine sales in the fourth quarter for the first time in 2009 more than white wine, imports of the number of bottles of wine in 2009 than in 2008, an increase of 58.31%. The same time, more and more imported wine brands to enter the Chinese market. In spring 2010 Chengdu, the national rum, nearly 1,000 wines from more than 10 countries, including France, Italy, the United States, Australia, Spain, Argentina, hundreds of regional exhibitors, brought us an array of foreign wine brands. The face of strong allure market, many brands and overwhelmed the wine done so much in our hearts will have a doubt: 2010 to 2011 of the imported wine market is what kind of trend? We How to select the brands and products, how should the choice of channels to promote the ways and modes of operation? An imported wine market conditions Past two years, the Chinese wine market maintained rapid growth momentum, diversified promotional activities greatly enriched the diverse wine to get together, and continued investment boom fueled, and eventually to this Chinese imported wine market was prosperity “campaign for the world’s foreign wine producers and distributors:” not in China, on the way to China, and now on many occasions on imported wine can not be absent. shook the glass, smell the aroma, to talk about taste and talk about the production of domestic district has become a fashion and elegance. From the professional agents of the first of the ASC, the United States in summer, Dorothy, Marvelon, Chun Germany, and now Chien-fa, Gima, and other super dealer diversified to participate. Not to mention along with this popular wave across the country The mushroomed get together and the emergence of the size of the wholesalers. Three or five years ago, many of the liquor dealers will not think of their own warehouses or wine cooler filled with wine from around the world today, the reality is