In 2008 the era of inaccurate corporate crisis management.docVIP

 PAGE \* MERGEFORMAT 12 In 2008 the era of inaccurate corporate crisis management Since 2008, corporate crisis surge Yan Zhao door incident leading to the ads for crisis, China Eastern Airlines return crisis, Carrefour boycott the event, Mary Kay ‘Government Relations’ leak, etc., surging from a variety of major crisis Enterprises causing serious damage. Crisis is an event or a normal state? For this issue in-depth thinking will help us better understand the nature of the crisis and the aftermath of the crisis better deal. A crisis if it is an event, then explain the crisis of the contingency, corporate defense is dispensable for the crisis; a crisis if it is a constant, then the description of the potential crisis there is always a crisis, companies must have a strong sense of crisis, and must be built up a sound mechanism for crisis response prevention to be able to ensure that the dawn of the enterprise should have degrees, to minimize the impact of the crisis. Countless bloody facts tell us that, for any one enterprise, whether it is large enterprises, small businesses, multinational or local enterprises, crises are the norm rather than just an accident. So, how to establish a sound internal crisis response mechanism, to build an effective crisis-day shield to guard against the risk of potential crises and reduce the trauma of the real extent of the crisis, which is for the development of enterprises, are invaluable. Crisis prevention: the establishment of an internal crisis defense system Establish a sound system of the crisis in public relations has become a brand management process, a very important part, because in the course of business operations, no matter how large or small crisis, a crisis, whether external or internal crisis, there are potential crises around the emergence of a crisis is always possible happened. Outstanding companies do not expect a crisis of important things do not occur, but to create good public relations crisis in dealin