Impact on Chinas 25 man of the marketing process (below).docVIP

 PAGE \* MERGEFORMAT 45 Impact on China’s 25 man of the marketing process (below) Gamble Customer Marketing Huai Hanxin: CIS Raiders ‘pioneer’ ‘martyrs’ Text / Deng to Age 70, born in the 20th century, the people should all remember that the sun god that period of oral and television advertising momentum rainbow: ‘When the sun rises, we love endures for ever! ‘ In 1988, Huai Hanxin resign from pharmaceutical engineers to raise 50,000 yuan to do a small factory, the name of a very loud: the sun god. No one had expected that, in the next five years, these three words have become known for a brand, while pregnant with Han Dynasty also created a new health care products in China a period of unprecedented industry legend. Huai Hanxin sun god there are a lot of ‘first’ and ‘the best’: it marks the emergence of health care products in the Chinese market as an independent industry, pioneering health care products industries ‘advertising tactics of the bombing + sea’ marketing model, the implementation of the ‘first case of CI in China’, in 1994, up to 45 seconds during the World Cup a ‘wake up the sleeping lion chapter’ TV ads open a Chinese aesthetic advertising pioneer. Titan’s two high-quality products ─ ─ Bio-Health Oral Liquid and Hericium ─ ─ peak period in 1993, a record 63% market share is a myth. Ra as high as 26 billion in brand equity, 13 billion in sales far more than the same period, Haier and Lenovo. As the consciousness of brand marketing, one of the earliest, Wai Han first tried a lot of new business for today talked about the new term, such as professional managers, diversified, and the capital markets. In 1990, the Huai Hanxin upward trend in business is fierce when杯酒释兵权 bid farewell to the nine entrepreneurial veterans. In 1997, their coach has even more so to the Harvard MBA-turned-yin Wang of the body. In the sun-god of the most prosperous in 1993, he was heavily invested 340 million yuan into the oil, real estate, cosmetics, computers,