Identify the points to do marriage.docVIP

 PAGE \* MERGEFORMAT 7 Identify the points to do ‘marriage’ Off-season marketing is often forgotten corner of distributor, strengthen vendor relations, and improve immunity to off-season market, many companies have become a topic of common concern. Sales off-season, manufacturers of the relations are very delicate, often occur in several phenomena: Dealers denounced the burning bridges, factories, Tusigoupeng. Corporate control that unscrupulous dealers, reluctance to remember the situation. Result of intensification of the contradictions can only be ‘the go Yangguan Dao’. So as a corporate marketing staff, the most important thing is: how to ‘Love’ plus points ‘romantic’ to promote ‘Tanhunlunjia’, to achieve a real marriage of companies do. Filed vendor relationships, many people immediately think of a guest at the situation and engage in relations, fight service, in fact, the traditional way of thinking led to a lot of enterprises have entered the errors in the new to the beer industry have been naive when I think: as long as our products are of good quality As long as our service levels high, as long as I do a good job with the customer relationship, as long as our marketing communications timely, then, our dealers will have the true ‘marriage’, sales will naturally have a major upgrade. Is a bit romantic. As an enterprise do not expect a high awareness of how distributors, traders made profits. Even if there is a genuine manufacturers ‘marriage’, that is Strange Bedfellows. ‘Identify the points in the acupuncture treatment’, so to achieve the key vendors really what the point of marriage? The word ‘profit’. So how we can help dealers maximize the long-term interest to complete it, the author points under the line of the insights about ideas: First, changing the operating ideas. Dealer profit margins are getting smaller has become an indisputable fact that the task of marketers is how to transition customers off-season ideas, to obtain greater profits.