In 2009 Chinese liquor to go toward that.docVIP

 PAGE \* MERGEFORMAT 21 In 2009 Chinese liquor to go toward that Dramatic changes in the liquor business environment In 2008, China’s liquor business is concerned, can be described as twists and turns, first rapidly rising raw material prices to a number of companies to produce low-end wine losses pushed the edge, while the high-end liquor prices continue to rise. In many companies how to respond to rising prices of raw materials to enterprises operating challenges posed no messier when the U.S. subprime mortgage crisis has triggered a lot of the evolution of the U.S. financial crisis sweeping the global financial tsunami and quickly from the virtual economy extends to the real economy, the world economy into a recession abyss. China is clearly not in the crisis can be single away from it, economic recession to a certain extent changed the market and consumers. Consumer spending in the third quarter of 2008 decreased by 3.1%. China’s GDP slowdown. Economy from inflation, tight turn. All indications are that the consumer market around them have changed drastically. Consumer shopping behavior is changing: - Increasingly excellent reduction in spending: In the luxury brands, high-end brand, performance, slower growth in spending on the brand-name products. - Increasingly low consumption increased: in the standard brand, the economy brands and completely low-priced products on the general increase in spending. Wal-Mart in October 2008 sales compared with the same period in 2007, an increase of 2.3%. McDonald’s in 2008 increased by 8.2%. Very cheap brand in the United States is now the rapid expansion of chain stores, and the growth in more than 25%, showing that U.S. consumers, Chinese consumers are re-planning their spending budgets. - Consumption of structural adjustment: the automotive and housing, and so large spending. The uncertainty of the future, so that Chinese consumers to reduce their investment and consumption, savings have increased. Although Ch