In 2009 the domestic telecommunications industry analysis of TV ad spending.docVIP

 PAGE \* MERGEFORMAT 4 In 2009 the domestic telecommunications industry analysis of TV ad spending 2009 1 to 11 months, in the domestic four of the 22 sectors of traditional media advertising category, the communications industry’s total advertising spending to 391 billion yuan (published cases of price), accounting for 4% of the entire advertising industry, while also more in 2008 of 371 billion yuan, an increase of 5%. Overall, the present and the people’s livelihood is closely related to the telecommunications industry in 2009, the most difficult time when this economy is still showing strong vitality, of which the introduction of 3G products are really for the three major telecom operators pocket, thereby fueled some of the communications industry in 2009 the overall increase in advertising spending. Analysis of the communications industry as a whole put in Media data from the Gravity Research Group CTR2009 year January 1 to November 30 of the data monitoring and analysis point of view, in 2009 in the telecommunications industry media as TV ads are still preferred, accounting for 88.93 percent share, followed by newspapers, 7.51%, 2.51% radio stations, magazines and of 1.06%. And this set of data compared with the same period in 2008, you can clearly see that the decline in the share of newspapers more, at the same time, radio and magazines also shared streaming out from the newspaper share of advertising, especially radio not only to increase market share faster, has also been sought after communications industry, which in turn benefits from the increasingly large who own automobiles, so that this was originally going to the decline of media ushered in new life. In the communications industry, the media put big television, provincial TV stations and is the most important communication vehicle, accounting for 28% and 42% share, followed by municipal media, the media and CCTV. This pattern is also running product marketing and communications industry to