Increment of the regional market to increase market.docVIP

 PAGE \* MERGEFORMAT 8 Increment of the regional market to increase market In a training class, I interact with the students, a student stood up question: ‘When the company’s products to enter a regional market, product and market the’ honeymoon period ‘is over, the market is gradually calming down, sales will not Wen did not fire, may I ask how to improve the regional market sales increases? ‘ This is a universal problem of market operations, when a product with the market after the ‘collision of passion’, a substantial increase in sales after the sales growth will certainly usher in a bottleneck, this time, regardless of the market to do good or bad, would like to continue to grow even a small point, will be a very difficult thing. However, the details of success and failure in the current case, if taken a number of ‘penetration’ market strategies and methods to improve the market increments, nor is it impossible, the following is the author’s four-point proposal: Development of the market gaps. When a sales region, faced with a single market will not be much to improve the growth rate of the time, we will need to look at gaps in the regional market where there are no markets or customers. This statement contains two meanings, firstly, within the region for the development of gaps in the market, and second, have developed regional markets, there are no customers for the development of downstream distribution. As the single market, sales in the range generally will not raise too much, so fast to get incremental sales region as a whole, as marketers have to do one thing, namely, ‘literacy’, that is, sales in the region to eliminate gaps in the market. For example, a sales manager in charge of a prefecture-level market, the nine county-level market, has developed seven remaining two did not develop, then these two blank market is striving to win the incremental market. Because the new market, once started, even if the shop again goods, will be to bring great