Industrial product value of marketing tactics.docVIP

 PAGE \* MERGEFORMAT 15 Industrial product value of marketing tactics Industrial marketing, the essence of war is worth fighting Relevant data show that China has nearly 2,000 motor manufacturers, and nearly 4,000 home appliance wire cable manufacturer, and nearly 6,000 valves manufacturers, and nearly 6,000 water pump manufacturer ... ..., excessive competition so that we see today’s industrial product marketing, more than two decades ago looks like a chaotic war. Industrial marketing, the essence of war is worth fighting. In response to the war, many companies have made efforts to differentiate the product transformation, with more product value, service and commitment to retain customer loyalty. But when they are, once successful, competitors will be quick to imitate. Results Most of the competitive advantage can only be maintained for a short time. Therefore, each company needs to continuously explore the value of customer orientation changes in product value through technical means and tactics to provide customers with more competitors could not provide the value with a view to finally be able to survive in this brutal war down. Customers concerned about the value and ignore the value of the concept of customer Purchasing behavior of industrial products is a very rational, very professional behavior, when the customer a number of manufacturers of products and services judged, the customer will not be based on the value of a single standard, but rather a comprehensive values. A comprehensive standard of value should contain all the customers that the critical importance and requires businesses to provide value to the enterprise in terms of these values is the value of customer focus; there is some other value, the value of companies think they can help to provide these customers, could be customer they believe that these values themselves is irrelevant, marginal value, which we call the value of customer neglect. In judging the products offered by var