Industrial Marketing- a confidence-building three-stage method.docVIP

 PAGE \* MERGEFORMAT 8 Industrial Marketing: a confidence-building three-stage method In industrial product sales, we should attach great importance to the characteristics of the product itself, only by understanding the industrial categories of products is the basis of sales is the real start of marketing is the cornerstone of efforts to increase sales. Sales of industrial products found in practice, generally has five characteristics, the following diagram: Based on the above five characteristics of industrial products, we are emerging from the study of industrial marketing IMSC need to follow the trust rules, trust is the soul of industrial marketing. From the customer perspective, build customer trust in the company there are three levels of customer trust in the company’s organization is the basis of the sales staff is to deepen the trust, the trust is a distillation of risk prevention. 1, for a company’s trust. It is said to allow customers to trust in the company is the best advertising, as Kotler Marketing Masters, said: advertising can enhance Customer awareness of enterprises, the more and more people are aware that the company prove that the company has more power; this concept of marketing in the industrial process, we IMSC study found that there is a problem because the adverts only increase customer awareness of the company, but the lack of reputation and loyalty, which behind the two is a very fancy industrial marketing, as compared to the relatively large industrial marketing, the risk is relatively high, customers buy the rationality of its decision carefully, and no one is willing to good relationship with both sides and let out his official post, and nobody could take their own lives at stake. Therefore, in the industrial sector, we find that invite customers to visit the factory site visits, technical exchanges, model projects, third-party users to witness, business activities, etc., easier to build customer trust in the company’s or