Industrial three stages of development of brand marketing.docVIP

 PAGE \* MERGEFORMAT 4 Industrial three stages of development of brand marketing All industrial enterprises need to do brand marketing, That’s true, but many industrial companies do not want to hear. So I think we all want to hear one, called ‘brand marketing on what kind of industrial enterprises the most effective,’ let those with conviction expressed disdain for brand marketing, industrial enterprises will patiently listen to my long-winded two. Zhang Dongli that industrial brand marketing will go through three stages of development. The first phase, to improve short-term sales performance; second stage, long-term support sales; third stage, to become the company’s core competitiveness. You can also be understood that these three stages represent three brand marketing from near to far, from easy to difficult targets. At different stages of development of industrial enterprises, brand marketing have different expectations, but no matter how the differences are expected to brand marketing can help solve development problems facing enterprises. In the first stage of the business, product or technology is often compared with their peers competitive, locked live market segments, but suffer from ‘selling phase’ too bad, no good, ‘packaging’, a person on the battlefield was ‘look flat ‘,’ look down ‘lost a lot of chances of winning. This time, priority, cheesy point that is ‘dress up’ foreign flavor point said to be ‘brand.’ Through changes in external appearance, to fight for their market opportunities. It’s a bit like a beauty pageant, though you have inner strength, but looks mediocre, still no chance of being selected. Now you need most is brand awareness, brand marketing role at this stage it is clear that the effect is also very fast. This stage of the business, the sales staff in addition to have a good product in hand and dare rush of pride outside, leaving empty-handed. When we provide them with a sophisticated brand marketing tool, they u