Industry demand levels and brand appeal.docVIP

 PAGE \* MERGEFORMAT 3 Industry demand levels and brand appeal Theoretically, the demand level for each industry will gradually develop and form a ‘physiological needs - security needs - social needs - esteem needs - self-actualization needs’ a complete industry demand chain. A mature industry, it may demand level has covered five levels to the automotive industry, for example, different market segments at different levels to meet the physical needs (low-end, means of transport needs, security needs (quality assurance, social needs ( Beautifully designed to meet face needs, esteem needs (luxury cars, earn respect, self-actualization needs (top custom, formed a complete industry demand chain. An emerging industry, may be just the beginning of a level from which the cut and struck the market, and with the increasing market demand, the industry demand levels have gradually extended, eventually forming a complete industry chain needs as emerging car rental market to physiological levels may initially be ‘easy’, ‘drink’ and other safety requirements or to communicate, but perhaps in the future the market will appear to ‘show off’, ‘enjoy’ as the demand for high-end rental market segments, This is the industry demand chain gradually complete and perfect the process. Therefore, there is no absolute low end of the market with high points, only different stages of different levels of industry needs. Brands need to work first stage of industry insight, understanding of the current demand level - to do things right, secondly is optimized to meet the demands of the current demand level - to get things done. Only two are ready, consumers can really feel the brand is good, to feel a sense of security spending. Here we find that the demand level industry is dynamic, consumer demand is changing object is also among the After development of the industry changes, perhaps early very important thing has now become the industry’s fundamental barriers to entry, so Brand