Industry to resolve the basic contradictions.docVIP

 PAGE \* MERGEFORMAT 33 Industry to resolve the basic contradictions We know that, in practice, the current enterprise, there are two strategic concept of playing a leading role. #8226; First, Michael Porter represented, emphasizing strategy is to help companies to enter the threats, threat of substitution, buyer Kanjia ability seller Kanjia competitive ability and existing competitors in front of the five competitive forces to establish a sound basis for position. broad sense, which includes providing the best defense against the existing competitive positioning force structure, to influence the competitive equilibrium, and the use of these three forms of change, and the other is Gary Hamel and Prahalad #8226; To represent the core competence theory, focuses on the analysis and Porter from outside the enterprise market structure, the market, competitors and consumer As a starting point for those who design different strategies, core competence theory is more focused on internal resources and capabilities, emphasis on knowledge accumulated in the organization, especially in coordination with the ability to integrate different technologies and skills, is to create unique value for customers, and thus The key to build competitive advantage. while this paper attempts to ‘industrial basic contradiction’ This approach to understanding and discussion of corporate strategy, hoping to view the first two strategies do something useful to add. In this view, the basic contradiction of industry knowledge is important because, first, foremost and fundamental factors that determine a company’s current strategic action, it must be derived from the current industry insight and understanding of the basic contradictions, and secondly, basic contradiction transfer industry for enterprise transformation, especially industry leader pointed out the direction of change, finally, a clear understanding of the basic contradictions industry to help companies better learn from the expe