Innovation and development of a regional market strategy.docVIP

 PAGE \* MERGEFORMAT 14 Innovation and development of a regional market strategy The author is a Beijing palace Marketing Management Consulting Co., Ltd. Senior Consultant For how the management of regional markets, we are talking about more is that the implementation of Regional Manager, Regional Manager is responsible for system or major responsibility, the implementation of direct or proxy. Very few people talk about how the positioning of this region, how to design strategies for the region, what kind of measures against its opponents and so on. Fight to the last call, the play did not shoot it down, or not to strike played a complete mess of it, resulting in a tremendous waste of resources. The regional market is more need for strategic In fact, Chinese enterprises need most is the regional market strategies. Many businesses because there is no strategy, eyebrows and beard grabbed the last captured is not what he wanted; because there is no strategy, to patronize expansion regardless of profits, the final performance in the beautiful hidden behind a huge loss. That is to say, and many sales staff would oppose it. The reason is that the regional market changing, the market factors vary widely, plans not keep up with changes, what is your strategy to solve? In fact, the strategy is not to solve market program, but not a solution to the problem act according to circumstances. Strategies for how to resolve the region continue to make money is the problem. To make the regional market continues to make money, we must grasp the ratio between cost and efficiency. The cost, and affect the number of corporate profits; the efficiency of good or bad, affect size. Solve the relationship between these two, the market will develop healthily. Therefore, the study of regional markets, the marginal benefits must be measured in detail, from the demand, competition and resources point of view to find a balance. But this thing does not rely on strategic research, plucked f