Innovation category- The Invisible Killer Marketing.docVIP

 PAGE \* MERGEFORMAT 24 Innovation category: The Invisible Killer Marketing ‘Better’ Mistakes Due to professional reasons, I often come across many businesses bizarre new products, might sound business owners and technical staff presentation always felt quite novel, and they always give me complacent about the magical interpretation of the new product features, I after listening to at first wonder, then it is a big question, since the product so well, why sales do not? They answered me that the corporate brand awareness is too low, consumers do not believe that our products are being sold on the market than the branded products and better! I believe that the reason they say, from a consumer point of view, it is true, the product brand is unfamiliar, the product prices off than someone else’s expensive, so how can buy your products? The market already has, but you have technology more advanced than it has points, the question is, who to believe? On what basis? In 2007, I contacted the Sichuan Gehringer appliances and has signed a cooperation agreement, which is a classic in the technology and product energy efficiency beyond the well-known brands ‘side too, the boss, SHUAIKANG and Vantage’ Four Big Families smoke machine business enterprise from top to bottom and even the dealer said a product, there is always a lot of advantages, pride was palpable, can be very unsatisfactory market, have considered the brand awareness is too low, I visited about the market, but also certified that they The rhetoric, but if we all think so businesses, then does it mean that if there are technical advantages of enterprise products in order to succeed in the marketplace, we must put a big ad, and so we have a certain well-known brands can open the market? If there is really so, how much business the cost and time required to rapidly increase their name recognition? Companies to adhere to do? Clearly, the technical performance and better products failed to generate sales of the