Instigation of Network Marketing.docVIP

 PAGE \* MERGEFORMAT 15 Instigation of Network Marketing Hotels specifically catering to the Internet era, some companies both love and hate. Part of the once little-known small companies because the Internet’s claim to fame, winning the favor of a large number of customers; part of the people are anxious Ruleiguaner large companies, and customers in the loss of customers to reduce, especially loyal customers began to slowly ‘betrayal’ They do not understand how in the end is it? Want to be the single reason for the loss of customers classified as the impact of the Internet age is a very hasty decision. The network environment is a macro constraint condition, when the brand manager is responsible for the loss of customers had started to, he is absolutely not be the first to proceed from the external macro-environmental factors, to find a cause, he would proceed with an analysis from within, is not new competitors to enter so that their products are no longer attractive force, is not the customer’s tastes change, or is not a way to provide products need to be adjusted. The traditional business model of the customers to choose Administrators It is clear that changes in the external network environment, the greatest threat to enterprises is that it will provide customers with a wider range of choice, more convenient way to obtain information and products. The network changes the traditional business sense lies. In the traditional business model, customers of a brand loyalty, in fact, limited information and limited choices under the loyalty, the kind of loyalty is quite narrow. The Internet is not strong enough as a power of independent media presence, the customer to the brand choice, rely on television, newspapers, radio, magazines, outdoor and other traditional media, due to time and space constraints, a certain region of the customer making the brand choice , his information-gathering, evaluation, and word of mouth influence is confined within this area.