Internet thinking depth analysis difficult nature of the liquor industry.docVIP

 PAGE \* MERGEFORMAT 5 Internet thinking depth analysis difficult nature of the liquor industry Liquor industry is really difficult to do it? Contrast to other traditional liquor industry is really difficult to do it? Even recognized by the liquor winter 2013, why is the industry sales and sales growth? Phenomenon: Maotai liquor industry’s benchmark, the price of the main product fell from over 2000 channels you can get the goods one hundred eighty-nine, and the loss of core consumer groups in the government’s strict prohibition premise, why continue to maintain sales and Maotai sales have increased? Chinese liquor Maotai is the benchmark, also recognized as the best Chinese liquor industry crazy capital speculation, greed took the opportunity to link the channel closed and squandered properties consumer groups, these three core elements artificially raise the price bubble, amplification, far from the most essential value of the product, limited government departments Drinking punctured high price upon which consumer groups support this layer of foam, the price of a fall in the end, the point directly back to the value of the product, that many can not afford to drink or not buy a large number of so-called middle class are to enjoy, although the price fell more than doubled, but the consumer group has expanded its N times, so Maotai can still maintain double sales and sales growth. A nature: homing extend the value of the product and the consumer groups is the essence of these phenomena, Understand the nature of the problem, we should be very clear how to deal with that for middle-grade Liquor brand, is sticking to that leave no stone unturned to bring you great prices and profits dreams, or return to the point value of the product itself, the real consumer demand as the core, to expand and service a wider group of consumers, and promote Enterprise bottomed out, let the price as the economy and improve the level of consumption and reasonable pulled e