Interpretation Coconut Island Deer Tortoise Wine gift Marketing Strategy.docVIP

 PAGE \* MERGEFORMAT 8 Interpretation ‘Coconut Island Deer Tortoise Wine’ gift Marketing Strategy There is still some time away from the Spring Festival, but the battle has long been the gift market ‘atmosphere of the wind over F’, all manufacturers are working intensively to prepare for. China is a big consumer of wine country, wine gift market potential is huge, competition is fierce exception, in addition to a number of other wines, most of the brands, products are short-lived, has become martyrs, but the Coconut Island Deer Tortoise wine as a health liquor was in the East China rooted in ten years, always maintained a high market share in the gift, this wine, health products, cultural, emotional blend of integrated marketing model, no doubt the market for the wine gift sets a marketing model. First, work outside in the poem Coconut Island as Zi Bujiu leader in the industry and its marketing model is sure to be many manufacturers imitate, follow-up, but imitate those who do are usually limited to gift market itself, such as: Coconut Island, holding high-dozen strategies, imitator After the results we wanted to emulate, they are often learned shape and did not learn of God, only to see deer, turtles Coconut Island, the strong sales market, wine gift, but I do not know ‘something in the outside of poems’, the saying goes ‘a decade grinding sword’ , Coconut Island, spent a decade to repeat the gift market, market-driven own, own the market to promote the process of gift market before the end to come by. In order to ensure steady growth in sales of gift market, Coconut Island, in the off-season has done a lot of basic work, such as: community health lectures, community co-operation (public) notice boards, shop front promotions, consumer forums, with the target consumer group the full communication, effective in raising awareness of their product and try to consumption, which led to Coconut Island Deer Tortoise wine gift market orientation consumption. 2, has