Interpretation Brand- internal goods external only card!.docVIP

 PAGE \* MERGEFORMAT 7 Interpretation Brand: internal goods external only card! Turning to the brand, many people’s point of view stands by its word ads, CI image that the brand is the spread. Communication is a necessary part of brand building. Because there is no effective communication, no matter how good the product or business will not be a real presence of mind among consumers! But, in fact, the brand is not simply from the open operating system for the entire enterprise exist. The brand is a classic from the inside out, within a raised outside the enterprises, internal goods, external only card! No internal system of support for the orderly operation of the external show upward, a good brand image is difficult to imagine! One, brand-building needs a long-term strategic planning Advertising is not a short-term business into a brand strategy, but simply to stage product sales, or raise awareness and promotional activities to do! Enterprise’s brand strategy requires at least 2-3 years of brand awareness and enhance the import plan, the strategic plan is ladder-type, the spread of both breadth and coverage, but also that consumers are digging deep emotional and communication, and some enterprises are the first after the depth of breadth, and some enterprises are to follow after the first dissemination of the depth of breadth of emotion, which of them, no matter which way, should be based on incremental mode of transmission, but also differences in communication strategies to be pursued, because death Even if the advertising costs to fight to win the market share that it is not built up a solid, because of your communication strategy and the lack of uniqueness, so that even if the accumulation of up to consumers, but also a lack of emotional ties. Third-rate brand of enterprise, the enterprise standard second-rate brand, first-class enterprises are using faith to build the brand, therefore, brand strategy and orderly nature of the external manifestations