Interpretation of a separate group of mergers and acquisitions - the audience is gradually losing the power of brand positioning.docVIP

 PAGE \* MERGEFORMAT 15 Interpretation of a separate group of mergers and acquisitions - the audience is gradually losing the power of brand positioning I. Interpretation of mergers and acquisitions Heard that the merger of sub-Zhong Jiang and Sina news, although some accidents, it is also reasonable to think carefully, Personally, I very much agree with the value of commercial buildings in the channel, it is clear this point, perhaps Mr. Jiang Nanchun do not think that he may not see this channel for more in-depth behind the power of the Yangtze River spring outdoor digital network to sell the audience, I think it means that 4:00: 1, Jiang has seen a separate group of the ceiling, he did not think the audience the future of outdoor digital networks are how much value-added space, on the contrary, with the freshness of the reduced audience, noise pollution caused by customer resentment, high-frequency sub-aesthetic fatigue, put in effect making the media more and more discount on the other hand, the financial crisis will largely weaken the advertiser’s media placement budget. 2, while the financial crisis, Jiangnan Spring Focus had wanted to seek wireless and Allyes separately listing plans, and in a short time has not be realized, which means that the spring south of capital can not be achieved within a short relay, again to achieve explosive growth. 3, Jiang has been regarded as a sum of the sub-public sale, do not believe that a separate group of channels, the value of a more far-reaching power, or have not yet figured out how to channel the value of re-conversion is, of course, based on this understanding, is bound to control channels, the construction team will also be quick profit-oriented, the team’s combat strength and cohesion may not be as powerful imagination. 4, the audience is gradually losing the power of brand positioning The rise of a separate group of the year, the key due to his positioning (high sub-recipients) and a unique operating