Jide portrait of Sun Lis hand behind the scene.docVIP

 PAGE \* MERGEFORMAT 5 Jide portrait of Sun Li’s hand behind the scene Recently, a famous actress Sun Li in Beijing and Kidd electrical contract, announced its endorsement Jide refrigerator, washing machine products. At this point, both sides took more than three months of negotiations finally examine the perfect end to draw down, although 2009 star “endorsement “incident frequency, number of celebrity endorsements of products because of quality problems and become common knowledge, the star endorsement of their products also naturally become the object of public condemnation in such form, Betty Sun has chosen endorsement Kidd appliances, it shows the lighting, the brand’s confidence at the same time, Taiwanese director Lam Kam Wo, Li Qi and other well-known stylist three places we are involved. Kidd is Sun Li’s statement following the recent 2007 super, 2008 Su Ning’s words, after 2009’s made up of benefits made by the 2010s the annual strategic co-branding in the conference, Sun Li said the cooperation can be described as one with Kidd fold, but in the end is proud to stand out in dozens of candidate voice, was hired as a spokesperson Kidd as a famous domestic brand of refrigerator, washing machine, Kidd’s product strength has been recognized by the industry praised by consumers, which is Why cooperate with Sun Li Jide deep-seated reasons. Sun Li’s endorsement in his career in the past three years, has a very clear theme, that is a plus for the domestic brands, the national brand luster, either in 2007 or 2008 Super Suning or benefits up to 2009, are the various sub-sectors of the domestic brand leader in the hand after Sun Li have received considerable development, which is Sun Li to be proud of. Turning to cooperation with Kidd, Betty Sun can be said to sigh a lot. Since 2009 Star “endorsement” incident highlighted the recent decision of national authorities and even stars for the food endorsements, once the “eating” problem, will be punished with