Jinxing Beer strategic thinking 3- Henan market strategy integrated approach and the path.docVIP

 PAGE \* MERGEFORMAT 11 Jinxing Beer strategic thinking 3: Henan market strategy integrated approach and the path Basically, the national beer market, has achieved a large-scale strategic integration. Such as the beer market in Anhui, from princes to a dominance disputes, snowflakes dancing capital of beer, a big stick, achieving a successful real estate brand of beer, a wholly owned acquisitions Quan. Successful acquisition of the capital city of Hefei, Lian Quan Pijiu real estate brands of beer, the beer companies entrenched in western Anhui Province Longjin beer strategic acquisitions, through bold strategic acquisitions, Snow Beer to become a well-deserved beer market in Anhui boss. Qingdao beer market is also a peep of Anhui has been a long time, Qingdao beer through the acquisition of Ma On Shan, in Anhui Province in East China market, and even planted a key piece of the. And from the mountain city of Chongqing Brewery through the acquisition of Chaohu Lake in Anhui Hanshan beer curve into the market, and the town in Anhui beer market doing well. Anhui Province is currently the market has very few purely local beer brands, basically showing a super-strong the competitive situation; such as the beer market in Shandong, Qingdao Beer and Yanjing Beer became a battleground; however, look at the beer market in Henan competition situation and the consolidation trend is still not very clear, Henan beer market is still contending in the market to show that for the first army determined to enter the national beer of the Venus beer is undoubtedly strange to worry about. A huge population base and the rapid development of the economic situation in Henan Province, Henan Province decided beer market is very large size of the market, however, is such a beer company to have an important strategic market, the domestic beer predators are very seldom involved, China’s beer industry say that it is an incomprehensible phenomenon. However, if the beer market in Henan to do